XoxoEmmy: A Beauty and Lifestyle Site

Monday, April 1, 2013

A year after The Body Shop’s successful partnership with actress Lily Cole, the cruelty-free beauty retailer has tapped another Brit “it-girl” to be its brand activist: X Factor winner Leona Lewis.

As part of her partnership, Lewis has teamed with the brand to create her own limited-edition makeup and fragrance collection, launching in the U.S. on April 15 — and we’ve got a first look here.

Lewis’s line includes four high-shine lip glosses, two shimmering blush palettes, a blush brush and a sweet adaptation of the brand’s cult classic white musk scent, called “White Musk Libertine.”

While the product range is small, picking a favorite has been hard for Lewis. “I adore them all,” she admits. “I am a huge fan of The Body Shop’s shimmer palettes, so I couldn’t resist adding them to my own collection. [And] shiny lips continue to be a big trend, so lip gloss was definitely a must-have.”

In addition to helping create her own line of products, the singer will also lend her voice to the brand’s campaign to end animal testing. The long-time vegetarian joins The Body Shop in celebrating the European Union’s ban on animal testing, which goes into effect Monday, and they will continue to work with NGO Cruelty Free International to advocate for a global ban on animal testing.

“I’m really conscious of where the products that I use come from,” Lewis has said of choosing to partner with The Body Shop. “The collaboration is a natural fit.”

Visit Cruelty Free International to learn more about the Body Shop’s campaign against animal testing; to shop Lewis’s collection, check out The Body Shop starting April 15.



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