XoxoEmmy: A Beauty and Lifestyle Site

Monday, July 1, 2013

Sephora is amping up its nail polish game in a big–make that a really big–way. The mega-beauty retailer is launching its own line of over 200 (!) nail polishes. It’s quite possibly the biggest nail polish collection we’ve ever come across, and it’s certainly Sephora’s biggest foray into the category yet.

The collection, called Formula X, officially launches in September at all Sephora stores and online. The lacquers will sell for $10 to $12.50, and treatments for up to $14. Which is all pretty damn reasonable in this crazy world of $30 nail polishes.

Sephora has left no glittery stone unturned. Every possible color/effect has been incorporated into separate groups. There’s the “Colors” group which includes 94 classic colors and neutrals. It gets really fun when you delve into the “Effects,” which includes all the effects and various textured top coats. I tried out an amazing neutral-flecked-with-pastel matte glitter top coat, called Demolition, which caused multiple other editors at the preview event to go scampering to try some. From sheer translucent colors to neons, if you don’t find a color you like, then you probably just hate nail polish.

In addition to the colored lacquers, there’s a supporting team of nail treatments–like an erasing pen for when you goof and get color all over your fingers, quick dry products, cuticle oil, and strengthener, to name a few. Sephora’s Formula X “System” includes a base coat, top coat, and something you don’t see very often–a nail cleanser. This is that first step that you’re supposed to do to get all the oil off your nail beds, which helps the base coat stick better. In salons they usually use alcohol or nail polish remover for that task, but this one you just brush on and it evaporates, leaving a dry base.

There will also be seasonal and holiday collections, and colors in the permanent collection will be retired as trends come and go. The current Sephora by OPI line will be discontinued, and a Sephora rep told us they are kicking out a few other nail polish brands (though they were coy on which ones) to make room for this massive collection.

More pics @ source


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