Sephora
is amping up its nail polish game in a big–make that a really big–way.
The mega-beauty retailer is launching its own line of over
200
(!) nail polishes. It’s quite possibly the biggest nail polish
collection we’ve ever come across, and it’s certainly Sephora’s biggest
foray into the category yet.
The collection, called Formula X, officially launches in September at all Sephora stores and online.
The lacquers will sell for $10 to $12.50, and treatments for up to $14. Which is all pretty damn reasonable in this crazy world of $30 nail polishes.
Sephora
has left no glittery stone unturned. Every possible color/effect has
been incorporated into separate groups. There’s the “Colors” group which
includes 94 classic colors and neutrals. It gets really fun when you
delve into the “Effects,” which includes all the effects and various
textured top coats. I tried out an amazing neutral-flecked-with-pastel
matte glitter top coat, called Demolition, which caused multiple other
editors at the preview event to go scampering to try some. From sheer
translucent colors to neons, if you don’t find a color you like, then
you probably just hate nail polish.
In addition to the colored
lacquers, there’s a supporting team of nail treatments–like an erasing
pen for when you goof and get color all over your fingers, quick dry
products, cuticle oil, and strengthener, to name a few. Sephora’s
Formula X “System” includes a base coat, top coat, and something you
don’t see very often–a nail cleanser. This is that first step that
you’re supposed to do to get all the oil off your nail beds, which helps
the base coat stick better. In salons they usually use alcohol or nail
polish remover for that task, but this one you just brush on and it
evaporates, leaving a dry base.
There will also be seasonal and
holiday collections, and colors in the permanent collection will be
retired as trends come and go.
The current Sephora by OPI line will
be discontinued, and a Sephora rep told us they are kicking out a few
other nail polish brands (though they were coy on which ones) to make
room for this massive collection.
More pics @ source
xoxo,
Emmy
This shade is true Barbie. If you have grown up with Barbie, then you will know what the signature bold pink Barbie shade is like. Avery is a perfect replica of that shade. Its very opaque and you only need 1 full coat. Julep is very chip resistant, and I kept this shade chip free for about 4 days without a top coat. Julep describes this shade as a Hot pink crème nail varnish. It is very bold, almost neon like. I love it, and its the first Julep shade that I truly LOVE as opposed to just like :)
