Drew Barrymore Stars In Her Cosmetics Line Tutorials

Sonya Leebenham for Babble writes:
Have you heard of Flower? Maybe I’m behind the curve, but I just learned of this cosmetics company yesterday. Perhaps it’s because Flower doesn’t advertise. That’s right – they don’t advertise. At all.

The concept behind the Flower cosmetics line is simple: eliminate the advertising budget and pass the savings along to consumers. This strategy allows them to offer luxury-quality makeup at drug store prices. In fact, Flower is exclusively found in Walmart stores and on Walmart.com.

So how does Flower publicize their product line? Well, it doesn’t hurt that Drew Barrymore is one of the owners. The actress uses her star power to help promote the line and even stars in video tutorials on the website.

Barrymore helped develop the line in collaboration with beauty product manufacturer Maesa and Walmart. Flower consists of 181 cosmetics including products for face, eyes, lips, and nails. Prices range from $4.98 to $13.98, making high-quality makeup accessible to a much wider demographic.

Better quality for less money sounds like a win-win to me.

BB Cream:

Petite Fleurs Pocket Triplets - Eyes

Lip Butter:

Nail Polish:

Blush/Bronze Duo:

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Zooey Deschanel's She & Him-Inspired Nail Decals

File this under: It's about time!

Nail art enthusiast Zooey Deschanel is getting her own nail decals. The New Girl star and one half of band She & Him (her bandmate is M. Ward), is collaborating with Rad Nails for a set of limited edition nail stickers that match the pair's newest album cover.Unsurprisingly the decals fit Zooey's signature cute, retro style. The mod designs feature pastel bows and squares. Can you say adorkable?!

But the best part? The decal set is free when you buy the album from Merge Records using the coupon code NAILS. Which is a total steal and way easier than trying to DIY the actress' famous tuxedo nail art.

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OPI Limited-Edition Nail Polish Shows Support For Newtown School Shooting Victims

NEWTOWN, Conn. (CBSNewYork) — Sandy Hook Promise, a non-profit organization founded following the Newtown school shootings, has created a limited-edition nail polish to show support for the victims.

OPI manufactured the polish called “Sandy Hook Green” and donated 10,000 bottles to the organization.

The polish is not for sale, but will be given out this weekend to people who donate $10 to Sandy Hook Promise during a Salon-a-Thon event at Ricci’s Salon and Spa in Newtown on Sunday.

Two mothers whose children survived the attack came up with the idea after each had their nails painted green at a local salon as a way to cope with their grief.

On Dec. 14, gunman Adam Lanza, who had killed his mother at their Newtown home, went to Sandy Hook Elementary School and opened fire with an assault rifle, killing 20 children and six educators. He killed himself as police arrived at the school.

After the shootings, many wore ribbons made up of the school’s colors, green and white, to show support for the victims. Green has now also become a symbol for the gun control movement.

CBS

OPI Couture de Minnie Collection

OPI Walks the Runway with New Couture de Minnie Nail Lacquers Inspired by Minnie Mouse

OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.

“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.”

The Couture de Minnie collection includes:

Chic from Ears to Tail - This pop of bubblegum pink is totally fabulous!
A Definite Moust-Have - This fantastic fuchsia is at the top of my shopping list.
Minnie Style - This white and red glitter is the height of fashion.
Innie Minnie Mightie Bow - Catch this crimson by the toe!
Magazine Cover Mouse - The headline-making strawberry has sparkling texture.


Couture de Minnie nail lacquers each feature OPI’s exclusive ProWide Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

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The Royal Baby (Nail Polish) Is Born!

After leaving the world waiting with bated breath for months, Kate Middleton has finally emerged with her baby bump front and center, and we're thrilled to see that the Duchess seems fully recovered from her bout with hyperemesis gravidarum. She's just so adorable, no? Duchess Kate always looks beautiful and charming, but we've never seen her look so downright giddy and glowing.

Now, if you're as excited for the arrival of the royal munchkin, you can show it — with Butter London's new royal-inspired polish, Pitter Patter (so named for the inevitable mum-in-law question: “Will we hear the pitter-patter of little feet soon?”), an opaque, metallic aubergine shade launched in celebrating of the royal tot-to-be. Whether Wills and Kate have a boy or a girl, we will be sporting this chic shade and counting down the days 'til we get to welcome that beautiful bundle of joy.

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xoxo,

Emmy

Zoya 50% Nail Polish Exchange Sale for Earth Day 2013

The Zoya Nail Polish Exchange* is BACK for Earth Day 2013!

 

Once again, Zoya is helping you do a little spring cleaning with the return of the Earth Day Zoya Nail Polish Exchange* for 2013. Clean out your nail polish wardrobe and get rid of old nail polish that may not be BIG5FREE (Free of Formaldehyde, Formaldehyde Resin, Toluene, DBP and Camphor) and exchange it for a greener alternative - long lasting, award winning, healthy ZOYA Nail Polish Bottles!

1. Go to Zoya.com and pick out the polishes you would like (Note: ALL Zoya PixieDust Collection shades are excluded) and add them to your cart. You must select at least 6 bottles and no more than 24 bottles of polish (Salon accounts minimum 12 maximum 48 bottles).
2. Apply the code: ZOYAEARTH2013
3. Your order value will be adjusted to reflect a 50% discount (we use these funds to properly dispose of the old nail polish).
4. SUBMIT your order!

Then Zoya will ship out your NEW polish! YEAH!
Once you get your order, here is where the exchanging* happens…

1. Ship back the equivalent number of bottles you received to the return address below (ie. If you got 6 bottles of Zoya – you would send us 6 NON-ZOYA polishes). Please check with your carrier on the proper way to ship nail polish.
   
2. Include a copy of your order. 
   
   

To clarify the exchange: You do not have to send us the exact amount of bottles that you are ordering. You can send any quantity up to that amount. You can also donate. If you decide you don't want to do either, it's ok "Offer is not contingent on customer returning polish" - we will still love you and will ship the Zoya polishes... we'll just send you on a guilt trip for a while :)


Ship Your Old Nail Polish To:
 
Art of Beauty, Inc.
c/o Polish Exchange
5060 Taylor Rd, Unit D
Cleveland, Ohio, 44128, USA

Once we receive your polish we do the rest! It’s that simple!

IMPORTANT!


The bottles you send in cannot be Zoya, Qtica or Nocti polishes (but they can be any other brand).
We are using the honor code here folks! We want to make sure you get your Zoya Nail Polish! We send you the polish first then you send your old polish back to us! If you do choose to send us your old polish we promise to properly dispose of it according to EPA guidelines. This offer is only good for 1 week so hurry – Don’t Wait!

*Offer valid online at www.zoya.com only. Offer expires on 4/26/2013 at 11:59PM EST. Continental US ONLY. Excludes ALL Zoya PixieDust Collection shades. Not valid with any other codes, coupons or promotions. Shipping and handling fees apply. Consumer accounts must exchange a minimum of 6 polishes with a 24 bottle maximum. Salon accounts must exchange at least 12 with a maximum of 48 bottles. Polish can be from any brand EXCEPT Zoya, Qtica or Nocti and can be exchanged for in-stock .5oz Zoya Nail Polish. Offer is not contingent on customer returning polish. Zoya Exchange code is unique and non-transferable. One code per account. Art of Beauty is not responsible for incorrect addresses, credit card entry errors or errors associated with declined credit cards. Please allow standard time for processing and shipping, however if volume is higher than expected please allow up to 6 weeks for shipping and processing. Art of Beauty, Inc. reserves the right to remove any polish that is out of stock from your order. You will not be charged for this polish. Backordered polish is not included in this promotion.

via Zoya

xoxo,

Emmy 

Gwyneth Paltrow Teams Up With Butter London Again

Because being ridiculously good looking, a cookbook author, Beyoncé's BFF, and a lifestyle mogul weren't enough for our fair Gwyneth, she's moving on to the beauty biz.

After launching a successful collaboration with British nail brand Butter London last year, Paltrow and her Goop empire have teamed up with them yet again for a new slew of Gwyneth-approved offerings. For this go round, you'll have three different polish trios to choose from — Starkers, The Stones, and Candy Coated — each comprised of three existing Butter London offerings. There's also a nail care set featuring the brand's Hardwear topcoat and "BB cream for your nails," otherwise known as Nail Foundation basecoat.

Prices range from $28 to $40, and the sets are all available now on Goop.

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xoxo,

Emmy

OPI Bond Girls Liquid Sands Collection

OPI announces the launch of Bond Girls, a collection of six new Liquid Sand nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

“OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.

“The six shades are named after some of the most iconic - and my favorite - Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”

Bond Girls by OPI features six Liquid Sand nail lacquers:
Solitaire - This diamond-sparkling white is totally engaging.
Pussy Galore - This light feminine pink has the purrrfect amount of shimmer.
Tiffany Case - A classic light blue worth investigating.
Vesper - A mysterious and intriguing deep purple.
Honey Ryder - Take a ryde on the wild side in this shimmery gold.
Jinx - This mesmerizing matte coral has lucky sparkle.

OPI Liquid Sand lacquers should always be worn without top coat.

Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

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xoxo,

Emmy

OPI Autumn/Winter 2013 San Francisco collection

OPI San Francisco Collection has been revealed. The four fashion-forward nail lacquers from their autumn/winter 2013 collection includes a classic deep red and a dark, shimmery plum.

Colors:

 

• Peace 4 Love - metallic grey/blue with hints of silver and purple

 

• Lost On Lombard - classic deep red

• Muir Muir on the Wall - dark, shimmery plum 

 

• Embarca-Dare Ya! - metallic purple/red

xoxo,

Emmy

Free Nicole by OPI Nailpolishes in Collaboration With Kellogg's® Special K

Nicole by OPI announced today that the brand will be producing three custom nail lacquer shades for Kellogg's^® Special K^® beginning in April to pair with a campaign encouraging women to "show off your confidence with color." Customers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

Be Ama-Zing!, Challenge Red-y & Pros & Confidence

You will be available to sign up here. The link will become active in April when the campaign starts.

The three custom shades include: 

• Be Ama-Zing! (creme pink)
• Challenge Red-y (creme red)
• Pros & Confidence (creme turquoise) 

With the purchase of three eligible Special K products, you will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, you will then receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing! 

"Nicole by OPI is delighted to partner with Kellogg's to offer such an exciting reward to Special K consumers," says Suzi Weiss-Fischmann , Nicole by OPI Executive VP & Artistic Director. "At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg's Special K, we hope to inspire and motivate women who are striving for beauty both inside and out."

This promotion will be available in the US only where Special K products are sold.

xoxo,

Emmy